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Instagram is a mobile photo-sharing application and service that allows users to share pictures and videos either publicly or privately on the service, as well as through a variety of other social networking platforms, such as Facebook, Twitter, Tumblr, and Flickr. Originally, a distinctive feature was that it confined photos to a square shape, similar to Kodak Instamatic and Polaroid SX-70 images, in contrast to the 4 aspect ratio typically used by mobile device cameras. In August 2015, version 7.5 was released for mobile devices, allowing users to upload media captured in any aspect ratio, but not at full size. Users can also apply various digital filters to their images. In June 2013, Instagram added support for videos, allowing prerecorded square standard definition resolution clips of up to 15 seconds to be shared; later updates introduced support for widescreen resolutions of up to 1080p and longer recording times for either pre recorded (up to one minute) or disappearing live videos (up to one hour).
Instagram was created by Kevin Systrom and Mike Krieger, and was launched in October 2010 as a free mobile app, exclusively for the iOS mobile platform via the Apple App Store, but was later released for Android devices two years later, on April 3, 2012. The service rapidly gained popularity, with over 100 million active users as of April 2012 and over 300 million as of December 2014. Support for the app is available for iPhone, iPad, iPod Touch, Windows 10 devices and Android handsets, while third-party Instagram apps are available for BlackBerry 10 and Nokia-Symbian Devices.
The service was acquired by Facebook in April 2012 for approximately US$1 billion in cash and stock. In 2013, Instagram grew by 23%, while Facebook, as the parent company, only grew by 3%.