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The Daily Mail is a British daily middle-market tabloid newspaper owned by the Daily Mail and General Trust and published in London. First published in 1896 by Alfred Harmsworth, 1st Viscount Northcliffe, and his brother Harold Harmsworth, 1st Viscount Rothermere, it is the United Kingdom's second biggest-selling daily newspaper after The Sun. Its sister paper The Mail on Sunday was launched in 1982. Scottish and Irish editions of the daily paper were launched in 1947 and 2006 respectively. The Daily Mail was Britain's first daily newspaper aimed at the newly literate "lower-middle class market resulting from mass education, combining a low retail price with plenty of competitions, prizes and promotional gimmicks", and was the first British paper to sell a million copies a day.
Jonathan Harmsworth, 4th Viscount Rothermere, a great-grandson of the one of the co-founders, is the current chairman and controlling shareholder of the Daily Mail and General Trust, though day-to-day editorial decisions for the newspaper are usually made by a team around the editor, Paul Dacre.
It was aimed at both men and women from the outset, was the first to provide features especially for women, and in the second half of 2013 had a 54.77% female readership, the only British newspaper whose female readers constitute more than 50% of its demographic. It had an average daily circulation of 1,510,824 copies in November 2016. Between July and December 2013 it had an average daily readership of approximately 3.951 million, of whom approximately 2.503 million were in the ABC1 demographic and 1.448 million in the C2DE demographic. Its website has more than 100 million unique visitors per month.
The Daily Mail has been accused of racism, and printing sensationalist and inaccurate scare stories of science and medical research.